Staff
Pasco EDC’s professional staff works directly with companies, consultants, developers, entrepreneurs, investors, and community partners. The team helps connect business needs with local resources, property information, workforce support, incentive guidance, international trade resources, and next-step conversations that move projects forward.
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President/CEO
Bill joined the Pasco EDC as President/CEO as of January 2016 after a nation-wide search. He has a long career in economic development spanning 25 years in Florida, Georgia, North Carolina and South Carolina. Bill has extensive knowledge and experience which includes ten years with Enterprise Florida, specializing in international trade and business development. Bill holds a Bachelor’s Degree in International Affairs and Political Science as well as a certificate in Asian Studies from Michigan State University.
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Vice President, Business Development
Tom is responsible for leading the business development team which includes project management and recruitment of new and expanding businesses in our Target Industry sectors. He spearheads the Pasco Ready Sites Program and coordinates strategies to support economic development efforts including confidential site analysis, regulatory assistance, compiling location data and incentive programs. Tom holds a B.A. in Communication Management from the University of Dayton.
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Assistant Vice President, Marketing & Communications
Lauren leads all marketing and communication efforts for the Pasco EDC which includes all marketing campaigns, branding strategies, and she serves as our media liaison. She holds a B.A. in Mass Communications with a concentration in Public Relations, as well as a certificate in Meeting and Event Planning from the University of South Florida.
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Assistant Vice President, Entrepreneurship
Dan champions the SMARTstart program, assisting start-up businesses and managing three incubator locations across Pasco County. He works directly with entrepreneurs to help them develop their ideas into thriving realities from concept to launch. Dan holds a B.S. in Business Management with a concentration in Entrepreneurship, as well as his Certified Financial Planner accreditation.
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Senior Economic Development Manager
Turner leads the Business Retention and Expansion (BR&E) Program which includes WorkforceCONNECT, and the International Program. He works with existing industry businesses in Pasco County to assist with their retention and expansion needs, provide workforce resources, and promote international business opportunities to expand their reach. In 2023, Turner was named “Workforce Development Professional of the Year” by the Florida Economic Development Council. He holds a B.S. in Global Business from the University of South Florida.
Economic Development Manager
Ryan joined the Business Development Team in 2024, bringing over 20 years of diverse expertise spanning entrepreneurship, non-profit leadership, workforce development, education, financial services, and project management. He excels in building strategic partnerships across diverse industries to drive economic growth and innovation in Pasco County. With a proven track record of fostering collaboration and community engagement, Ryan is dedicated to enhancing the region’s economic success and future development. He holds a B.S. in Psychology from the University of Central Florida.
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Office Manager
Holly serves as the Office Manager, where she supports daily operations and initiatives focused on strengthening local business growth and community development. She previously held the roll of Accounting Manager with JL Marine Systems Inc. Her experience in construction and manufacturing environments as well as her background in accounting, human resources, and operations allows her to contribute strategically and administratively.
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SMARTstart Program Coordinator II
Ashlee runs the SMARTstart at The Grove Entrepreneur Center, working with members who utilize private offices and co-working spaces. She supports the Assistant Vice President of Entrepreneurship through member communications and assists in planning, coordinating, and facilitating SMARTstart programs and events. Ashlee holds an Associate of Arts degree from Pasco-Hernando State College, as well as a Certified Basic Economic Development accreditation.
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Marketing Coordinator II
Holly supports all marketing and communication efforts for the Pasco EDC alongside the Assistant Vice President of Marketing and Communications. She leads and curates all social media content, email newsletters, graphic design for marketing campaigns, and special event branding. She holds a B.S. in Media and Communication Studies and Psychology from Florida State University.
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SMARTstart Program Coordinator II
Jackie runs the West Entrepreneur Center, working with small business entrepreneurs to help them grow. She assists with the CO.STARTERS Program where businesses can collaborate and make meaningful connections that can improve their success and the Microloan Program. Jackie holds an MBA from Saint Leo University, a BS with a double major in Marketing and Management from the University of South Florida, and an AA degree from Hillsborough Community College. She is also a Certified Career Services Professional and a Certified Global Career Development Facilitator.
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Special Event Coordinator
Amber supports the planning and execution of Pasco EDC events, coordinating event logistics, communications, vendors, and registration to create successful and engaging experiences for the organization’s partners and community. She holds a Bachelor’s Degree in Sports Business Management as well as a Master’s Degree in Marketing from Saint Leo University.
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Special Programs Assistant
Becky provides administrative support for the Pasco EDC team at various levels. She coordinates the Pasco Microloan Program where she helps business owners complete their applications, review submissions, and prepare informational packets for the Microloan review committee. Prior to joining Pasco EDC, Becky worked for the Department of Health and The Greater Hernando County Chamber of Commerce. She is also a graduate of Leadership Hernando 2009.

Bill Cronin
President/CEO
Bill joined the Pasco EDC as President/CEO as of January 2016 after a nation-wide search. He has a long career in economic development spanning 25 years in Florida, Georgia, North Carolina and South Carolina. Bill has extensive knowledge and experience which includes ten years with Enterprise Florida, specializing in international trade and business development. Bill holds a Bachelor’s Degree in International Affairs and Political Science as well as a certificate in Asian Studies from Michigan State University.

Tom Ryan, CEcD
Vice President, Business Development
Tom is responsible for leading the business development team which includes project management and recruitment of new and expanding businesses in our Target Industry sectors. He spearheads the Pasco Ready Sites Program and coordinates strategies to support economic development efforts including confidential site analysis, regulatory assistance, compiling location data and incentive programs. Tom holds a B.A. in Communication Management from the University of Dayton.

Lauren Miceli
Assistant Vice President, Marketing & Communications
Lauren leads all marketing and communication efforts for the Pasco EDC which includes all marketing campaigns, branding strategies, and she serves as our media liaison. She holds a B.A. in Mass Communications with a concentration in Public Relations, as well as a certificate in Meeting and Event Planning from the University of South Florida.

Daniel Mitchell, EDP
Assistant Vice President, Entrepreneurship
Dan champions the SMARTstart program, assisting start-up businesses and managing three incubator locations across Pasco County. He works directly with entrepreneurs to help them develop their ideas into thriving realities from concept to launch. Dan holds a B.S. in Business Management with a concentration in Entrepreneurship, as well as his Certified Financial Planner accreditation.

Turner Arbour
Senior Economic Development Manager
Turner leads the Business Retention and Expansion (BR&E) Program which includes WorkforceCONNECT, and the International Program. He works with existing industry businesses in Pasco County to assist with their retention and expansion needs, provide workforce resources, and promote international business opportunities to expand their reach. In 2023, Turner was named “Workforce Development Professional of the Year” by the Florida Economic Development Council. He holds a B.S. in Global Business from the University of South Florida.

Ryan Gessman
Economic Development Manager
Ryan joined the Business Development Team in 2024, bringing over 20 years of diverse expertise spanning entrepreneurship, non-profit leadership, workforce development, education, financial services, and project management. He excels in building strategic partnerships across diverse industries to drive economic growth and innovation in Pasco County. With a proven track record of fostering collaboration and community engagement, Ryan is dedicated to enhancing the region’s economic success and future development. He holds a B.S. in Psychology from the University of Central Florida.

Holly Coulter
Office Manager
Holly serves as the Office Manager, where she supports daily operations and initiatives focused on strengthening local business growth and community development. She previously held the roll of Accounting Manager with JL Marine Systems Inc. Her experience in construction and manufacturing environments as well as her background in accounting, human resources, and operations allows her to contribute strategically and administratively.

Ashlee Underdown
SMARTstart Program Coordinator II
Ashlee runs the SMARTstart at The Grove Entrepreneur Center, working with members who utilize private offices and co-working spaces. She supports the Assistant Vice President of Entrepreneurship through member communications and assists in planning, coordinating, and facilitating SMARTstart programs and events. Ashlee holds an Associate of Arts degree from Pasco-Hernando State College, as well as a Certified Basic Economic Development accreditation.

Holly Fortney
Marketing Coordinator II
Holly supports all marketing and communication efforts for the Pasco EDC alongside the Assistant Vice President of Marketing and Communications. She leads and curates all social media content, email newsletters, graphic design for marketing campaigns, and special event branding. She holds a B.S. in Media and Communication Studies and Psychology from Florida State University.

Jackie Eden
SMARTstart Program Coordinator II
Jackie runs the West Entrepreneur Center, working with small business entrepreneurs to help them grow. She assists with the CO.STARTERS Program where businesses can collaborate and make meaningful connections that can improve their success and the Microloan Program. Jackie holds an MBA from Saint Leo University, a BS with a double major in Marketing and Management from the University of South Florida, and an AA degree from Hillsborough Community College. She is also a Certified Career Services Professional and a Certified Global Career Development Facilitator.

Amber Lake
Special Event Coordinator
Amber supports the planning and execution of Pasco EDC events, coordinating event logistics, communications, vendors, and registration to create successful and engaging experiences for the organization’s partners and community. She holds a Bachelor’s Degree in Sports Business Management as well as a Master’s Degree in Marketing from Saint Leo University.

Becky Martin
Special Programs Assistant
Becky provides administrative support for the Pasco EDC team at various levels. She coordinates the Pasco Microloan Program where she helps business owners complete their applications, review submissions, and prepare informational packets for the Microloan review committee. Prior to joining Pasco EDC, Becky worked for the Department of Health and The Greater Hernando County Chamber of Commerce. She is also a graduate of Leadership Hernando 2009.